Prophis is a first and foremost a marketing research company that thoroughly understands and practices research excellence at all stages of the research process.

We use this expertise to customize and execute projects for our clients. Whether our clients want to be "hands-on" or "hands-off", our goal is always to work together to complement our clients with exactly the kind of research consultation that they require. As a full-service provider, we offer advanced analytical options such as conjoint and cluster analysis as well as innovative reporting options such as live interactive findings Web pages. We utilize both Internet and other kinds of data collection to conduct a range of kinds of research studies for our clients, including the following:

Employee Research

Prophis works with you to define and refine the issues that you need to address within your organization, such as overall employee satisfaction, professional fulfillment, employee motivation and commitment, likelihood to stay with organization, perceptions of change in the organization, workload, pay level, and corporate goals and objectives. We conduct research for you that addresses these issues and help you to understand what drives success for your organization and where performance needs to be improved. Return to top.

Customer Satisfaction

Everybody knows that it is much easier to keep existing customers than to find new ones. Therefore it is critical that you keep in touch with them on a meaningful and ongoing basis. We work with you to design and conduct research that will help you understand what drives satisfaction, who your competitors are, and how to communicate effectively with your customers. Return to top.

Stakeholder Researcher

Your organization does not exist in isolation, but rather depends upon having effective and efficient relationships with various groups. These will vary vastly between organizations and can include shareholders, vendors, channel partners, and others. We start by working with you to identify the groups that you need to stay in touch with. We design and implement the research you need and report to you the findings how you need them. Return to top.

Website Research

Available data such as website traffic reports can tell you a certain amount about the visits your site, what parts of the site are visitors, and how long visitors stay. These data help you make inferences about what your site is use for, but you need to find out more about the actual visitors themselves to make intelligent development decisions. Find out more about:

• why visitors come to your site
• how your site rates on various indicators and against competitors
• how well your objectives are met in the eyes of visitors
• how your visitors rate site according to look and feel, navigation, speed, completeness, appropriateness, currentness and accuracy of content, and other diagnostic measures

Prophis works with clients to develop an understanding of your organization's objectives, how well these are being met with your website, and what factors drive success for your website. Return to top.

Event Evaluation

Does you organization host major events such as trade fairs or conferences? For you, it is vital to understand what delegates and visitors think. Prophis works with client to develop measurement tools that help you determine how well your events are meeting their objectives. Are they delivering what they need to for you? The information you get will be invaluable for helping you plan future events. Return to top.

Advertising and Copy Testing

Find out whether your advertising creative is "going to work effectively" before spending your organization's media budget. Whether you are interested in an on-line or off-line advertising or marketing initiatives, we have developed tools that help determine and maximize desired impacts, such as:

• likeability of advertising
• generation of interest in product or service with ad
• communication of message
• impact on brand
• impact on likelihood of trial or repeat purchase or desired behavior Return to top.

Tracking Research

One of the great strengths of Internet research is the ability to conduct tracking research (i.e. repeated waves of the same or similar study with the same or similar respondents) that is highly effective both in terms of lower cost and faster turnaround.

For many kinds of studies where you need to monitor changes over time among a group, a tracking project may be right for you. For example, customer usage or satisfaction studies work extremely well as management information tools when designed as tracking instruments. Return to top.

Product Research

Need to find out what your clients and customers think about your existing and new products? We can design research for you that helps you go beyond the likes and dislikes, down to information that will give you a clear idea about future development.

And if you would like to explore more sophisticated research designs that incorporate advanced analytical tools like conjoint analysis (e.g. great for testing price points) we can incorporate and do those with you as well. Return to top.

Concept Testing

One of the most common and best uses of Internet research is concept testing. Get your ideas out to your target group for feedback. You can not only find out whether your concepts "have merit" for future exploration, but you can often use concept tests as an opportunity for respondents to generate ideation feedback. Return to top.

Member Surveys

Many organizations have memberships of one kind or another. For some organizations, members and membership services are key components of their business. For others, e-newsletters and similar vehicles reach de-facto organization "members."

Engage your members in meaningful exchange through Internet research. This application is particularly useful for research and development of communications to this or a wider target group. Get more feedback on corporate initiatives, current programs, and your organizations products and services. Find out about ROI and other returns you need to know about. Return to top.